How the Biokat’s AromaProtect Formula™ protects your brain from bad smells
All odours consist of hundreds of different scent molecules. The way they are combined determines whether it is a pleasant scent or an annoying stink. For the AromaProtect FormulaTM, we initially identified molecules in cat urine that are perceived as an overpowering stench. New scent molecules were then developed that adhere to the "bad" molecules, immediately enclose them and themselves emit a pleasant, fresh odour. This means, the AromaProtect FormulaTM does not try to be stronger than the stench, rather it effectively prevents the cat urine stench from rising into the nose and being perceived by the brain.
A study confirms the superior properties of the AromaProtect Formula™ in cat litter
We have conducted a study to find out whether the new AromaProtect FormulaTM really is better than other cat litters with fragrance.
This was the result of the product test of users of Biokat’s and products of the competition by an independent market research institute: 76 percent of test subjects who usually use a competitor’s cat litter emphasised the pleasant smell and the good odour binding properties. The spring fragrance (which we have also improved compared with previous products) was often described as "pleasant" and "subtle" and was even better than the previous scent. 75 percent of test subjects would recommend the new Biokat’s litter. Another survey showed that even after six hours, 74 percent of test persons did not perceive any annoying odours coming from the cat toilet.